A true-to-life story about why using the right selling strategy to sell your house matters.

What happened when the owners tried selling without S.E.K.S.™

Meet Bob and Susan. (Not their real names, but if your name happens to be Bob or Susan…this isn’t about you. Promise.)

Bob and Susan had a beautiful little home in Oakland Park.

Corner lot.
Newer roof.
New A/C.
Updated kitchen.
Brand-new saltwater pool.

In other words…the kind of home you’d think buyers would fight over.

Instead…

Crickets.

The home first hit the market at $650,000.

It sat.

The price came down.

It sat some more.

Eventually it was canceled after 213 days on the market.

“No problem,” they thought.

“We’ll just relist it.”

So back on the MLS it went.

This time starting at $590,000, later reduced to $565,000, then $559,900.

Surely this time would be different…

It wasn’t.

Another 186 days passed.

No sale.

Another expiration.

At this point the house had spent a combined 399 days on the market.

That’s more than a year.

The neighbors were beginning to think the “For Sale” sign was a permanent landscaping feature.

Even the squirrels probably knew the listing remarks by heart.

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Then They Called Me.

Here’s the thing…

The problem wasn’t the house.

It wasn’t the neighborhood.

It wasn’t the pool.

It wasn’t the market.

It was the strategy.

One of the biggest misconceptions in real estate is believing that putting a home in the MLS is the same as marketing it.

It isn’t.

Anyone can list a property.

Selling it is a completely different skill.

At Avila Real Estate LLC, we use the S.E.K.S.™ Selling System:

• Skills
• Experience
• Knowledge
• Strategy

Because homes don’t sell by accident.

They sell when they’re positioned correctly, priced intelligently, marketed aggressively, and negotiated professionally.

We re-evaluated everything.

We repositioned the home.

We rewrote the marketing.

We presented it differently.

We created urgency.

We priced it based on what buyers—not sellers—were actually willing to pay.

The result?

The property went under contract in just 23 days and closed for $505,000.

So What Changed?

Not the house.

The house was exactly the same.

The kitchen didn’t magically become bigger.

The pool didn’t become saltier.

The roof didn’t decide to be newer.

The difference was the marketing strategy behind it.

That’s why I often tell homeowners:

A sign in the yard doesn’t sell homes.

A skilled listing agent does.

If Your Home Hasn’t Sold…

Maybe your home has been sitting.

Maybe you’ve had plenty of showings but no offers.

Maybe you’ve lowered the price three times.

Or maybe your listing simply expired.

That doesn’t necessarily mean buyers don’t want your house.

Sometimes it means your home hasn’t been given the S.E.K.S.™it deserves.

Looking for a Listing Agent in South Florida?

If you’re searching for:

• the best listing agent in South Florida,
• a REALTOR® who gets results,
• someone who knows how to market difficult properties,
• or simply an agent who actually sells homes instead of just listing them…

I’d love the opportunity to show you what S.E.K.S.™ can do for you.

Because anyone can put a home on the MLS.

Selling it is where experience matters.

At Avila Real Estate LLC, we don’t measure success by how many listings we take.

We measure it by how many SOLD signs we put up.

Are you ready to put up your SOLD sign?

Desirée Avila
Licensed Real Estate Broker | Board Certified ProfessionalREALTOR®
Avila Real Estate LLC
desi@desiavila.com
954-853-7048
Book an appointment with me : https://www.calendly.com/desiavilarealtor

Using S.E.K.S.™ to successfully sell homes since 2015.